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Navigating Grooming Expectations as a CFO: A Comparison with Other Industries

Writer's picture: Lena Marija VelreyLena Marija Velrey


As a former CFO in a family finance company, I often found myself at the intersection of professionalism and personal expression. The finance sector, known for its conservative approach, has distinct grooming standards that shape how women in leadership are perceived. Reflecting on my journey, I've noticed how these expectations compare with those in other industries.

Grooming in Finance: The Traditional Approach

In finance, professionalism is paramount. As a CFO, my appearance often spoke volumes about my authority and competence. Here are some key aspects of grooming in this sector:

  • Tailored Attire: A polished look is essential. Tailored suits or dresses are the norm, projecting seriousness and credibility.

  • Neat Hairstyles: Hair is typically styled to be neat and away from the face, maintaining a clean and professional image.

  • Minimalistic Makeup: The expectation is for makeup that enhances natural features without being overpowering, emphasizing professionalism over personal style.

While these standards aim to convey authority, they can sometimes stifle individual expression, making it challenging for women to showcase their unique identities.

A Look at Other Industries

In contrast, grooming expectations in creative sectors, like marketing or fashion, offer a refreshing perspective:

  • Individual Expression: Women in creative fields are often encouraged to embrace their personal style. Bold hairstyles and vibrant makeup choices can be seen as assets, reflecting creativity and innovation.

  • Casual Attire: Dress codes are typically more relaxed, allowing for a broader range of clothing styles, from casual to avant-garde.

  • Diverse Grooming Standards: The focus is less on conformity and more on authenticity, enabling professionals to express their personalities through their appearance.

In tech, the culture is similarly relaxed, with a focus on skills over looks. Here, women may opt for practical hairstyles and casual attire, reflecting a more laid-back environment.

Finding Balance

As a CFO, I learned the importance of balancing professionalism with authenticity. While conforming to grooming expectations can enhance credibility, it's crucial for women in leadership to feel empowered to express themselves.

Setting boundaries around how my appearance was perceived became essential to maintaining my self-esteem. In a world where women are often scrutinized for their looks, fostering an environment that values competence over conformity is vital.

Conclusion

Grooming expectations vary significantly across industries, impacting how women in leadership roles navigate their identities. As we continue to challenge traditional norms, let’s champion a culture that embraces diversity and authenticity in all its forms.

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