Our corporate group has initiated strategic leadership under JLX Sport. We are expanding into the franchising sector in Kadıköy, with plans for future locations in luxury areas such as Beşiktaş and Şişli, as well as more liberal regions like Sarıyer. Each franchising restaurant is projected to generate $50,000 monthly, totaling $500,000 from 10 franchises in Istanbul this year.
In France, we are expanding in the Finance and Insurance sector. We currently have two offices in Paris and one each in Bordeaux and Lyon. We plan to establish two offices in each of the following cities: Paris, Bordeaux, Lyon, and Le Havre, aiming for a total annual income of €1,200,000.
I am also constructing a sports complex in Nordrhein-Westfalen, expected to generate between €100,000 and €150,000 monthly, depending on sales for my wife, Juliette.
In June, I will open a new JLX Sport branch in Paris, targeting a monthly net income of €140,000. This venture is supported by a €7.5 million investment from my wife, Juliette. The German market has been competitive, leading to significant expenditures on inventory and product diversity.
Franchises will remain the property of our corporate group, while the finance and insurance offices in France will be owned by our newly graduated children. The sports complex will be owned by my wife, Juliette, while JLX Sport in Paris will be my property.
Our corporate group currently holds €84 million in assets. My wife, Juliette, owns €8 million, while I own €14 million, and we contribute separately to our corporate group.
To date, I have invested €8 million into new ventures. The JLX Sport Paris office cost €4.9 million, with my wife contributing €7.5 million. I own the properties where the sports complex is being built, which will incur a construction cost of €1.5 million from my personal funds.
Total Expected Income:
🍕 Franchising Restaurants in Turkey: $500,000 monthly
💶 Finance and Insurance Sector in France: €1,200,000 annually
🏀 Sports Complex in Germany: €1,200,000 to €1,800,000 annually
🛒 JLX Sport Paris: €1,680,000 annually.
In August, we will open our new food franchise in Le Havre as a test, with plans to expand to Le Havre, Paris, Marseille, Lyon, and Bordeaux in 2026.
Lena Marija Velrey
Founder and Owner of JLX Sport
Economic Growth Leader in Family Businesses
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