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JLX Sport: Leading the Way in Ethical Business Practices

Writer: Lena Marija VelreyLena Marija Velrey

Recent events within our family businesses in Germany and Japan have prompted a critical reassessment of our operations. The incarceration of my father in Germany and my uncle in Japan due to corruption has made it clear that we must take immediate action to restore trust and accountability across our many ventures. We are committed to ensuring that our family businesses operate with integrity and transparency.


To address these issues, I have introduced a public transparency rule across all our locations in Germany, Croatia, France and Japan. This initiative will allow stakeholders and customers to see our operations clearly, ensuring we are held accountable for our actions. By prioritizing openness, we aim to rebuild confidence in our family brand and demonstrate our collective commitment to ethical business practices.


As the founder and owner of JLX Sport, I recognize that ethical conduct is essential for sustainable growth within our diverse family businesses. By establishing clear standards for transparency, we can set an example for others in our network. Together, we will work toward a future where integrity guides our decisions, ultimately benefiting our communities and stakeholders across all our enterprises.


Founder and owner of JLX Sport

Economic Growth Leader in Family Businesses

Lena Marija Velrey

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